Sanabel Modern Motors launches it’s premium brand “Exeed” across Saudi Arabia


Jeddah, KSA, March 13, 2022: Sanabel Modern Motors, a Mohamed Youssef Naghi company, revealed for the first time. The iconic car "EXEED" in Saudi Arabia on 13th March 2022, marking an end of much anticipated arrival of one of the world’s renowned premium brands to the Kingdom. Exeed, a Chery international subsidiary, stands shoulder to shoulder with world-class premium automakers around the globe, a position attributed to 100 years of experience in the European automotive industries, successfully integrating European expertise with the latest smart technology from China.
Abdullah Madhoun, General Manager of Sanabel Modern Motors, a Mohamed Yousuf Naghi Company, the authorized dealer of Chery & Exeed, said: “We are very pleased with this major strategic and complementary step after observing the rise in demands for Chinese cars in Saudi Arabia, specifically premium Chinese cars, we launched EXEED, a brand that is designed to cater to the aspirations and comfort of luxury motorists and surpasses their expectations, it is a true flagship. We make sure our client’s experience and journey transcends just owning one of our car brands, our showrooms and service centers are equipped with the latest technologies to provide Exeed customers with an end-to-end integrated experience during their purchase journey, after-sales, and maintenance services.”
It is worth mentioning that we have an extensive network of after-sale services and spare parts in Jeddah, Riyadh, Dammam and Madinah to best serve our customers at all times; in addition to our service centers "Quick Lane".

Peter Matkin, R&D Executive Director of EXEED, stated, “We are very enthusiastic to launch EXEED in the Kingdom of Saudi Arabia, especially after the growing demand for Chinese cars in its market. EXEED has been strongly certified in the Global Market and received praise from the international press as well, therefore EXEED, as a new brand, dares to compete with high-end brands.”Exeed prominence is credited to an international team compassing over 100 professionals in design, R&D, and manufacturing from internationally renowned companies, including Jaguar & Land Rover and BMW. The team brings with it craftsman first-class European industry standards, leading them to creating this groundbreaking high-end premium brand.
Exeed impressed the world with its bold design, fine interior, and intelligent capacity at r the Frankfurt Motor Show in 2017. The premium brand won the "Breakthrough of the Year" award in Russia in 2019 and was unanimously praised by users for the product, the service, and the brand as a whole.
New heights were reached thanks to the collaboration between JLR and EXEED’s R&D. As a high-end automobile designed for global consumers, EXEED has withstood extreme natural conditions across the world up to 55℃. As The vehicle is equipped with an additional rear air outlet and added a stepless fan to heat the engine.

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