On October 19, EXEED held the “Technology & Design” Future Conference themed Shift to Tomorrow, with over 200 KOCs, media representatives, and dealers from 23 countries in attendance. As a major strategic event, the conference focused on two key areas — technological breakthroughs and design innovation. It marked the global debut of the Texxeract “Energy Cube Technology”, covering multiple powertrain types. It also officially released the new “Perpetua” family design language. Three new models — ESGT, RX, and ES Sports Sedan — made their debut. These showcases EXEED’s strong capability and forward-looking strategy in the new energy premium segment.
Texxeract Technology Debut: Redefining the New Energy Benchmark in Three Dimensions
The highlight of the event was the global premiere of EXEED’s exclusive Texxeract “Energy Cube Technology”. This new system covers PHEV, REEV, and BEV powertrains, achieving breakthroughs in efficiency, safety, and performance.
In efficiency, Texxeract technology delivers three major improvements — in range, charging speed, and energy consumption. Pure electric models support ultra-fast charging from 20% to 80% in just 10 minutes. With the IEC intelligent energy management system, the ET REEV achieves the industry’s best conversion efficiency. It can generate 3.7 kWh of electricity with 1 liter of fuel, offering a combined range of up to 1180 km.
In safety, its technological advantages have been thoroughly proven in the market. Advanced technologies provide solid physical protection for the battery, ensuring stability even in extreme conditions. It also supports real-time network monitoring to safeguard user safety. The EXEED ES is the world’s first model certified under NESTA in China.
As for performance, the system features the iVC intelligent control system. And this delivers strong power with 0–100 km/h acceleration in just 3.7 seconds for the ES. It is also equipped with iATS, making EXEED the only premium new energy brand with this configuration. In addition, the Texxeract system includes the world’s exclusive “Four Power Unit” Full-Time AWD System.
The event also revealed plans for Texxeract 2.0. And the plans will be applied to ES7, ET8, and ET9 models by the end of 2027.
Family Design Language Launch: Three Models Express the Aesthetics of “Perpetua”
Another major highlight was the release of EXEED’s new family design language — “Perpetua” (meaning eternal and continuous). Inspired by the myth of Atlantis and the movement of ocean waves, the design brings a sense of timeless beauty to the brand.
Three new models embody this design philosophy: ES GT adopts the “Abyssal Jewel” color theme. Its side profile was meticulously sculpted to achieve a soft yet dynamic form. And the sensual surfaces blend seamlessly with distinctive shapes.
RX presents the “Starlight Ocean” colour theme. From the start, its design focused on smooth proportions and sculpted body lines. The unique technical details fully transmit the feeling of Da Qi, a Chinese word meaning majestic and awe-inspiring. The front fascia evolves naturally from the Stellar concept car. And the digital grille and the Starry Sky DRL enhance the sense of technology.
ES Sports Sedan shares the same front design as the ES GT. To improve aerodynamics, it features a newly designed lower bumper, extended side skirts with a wing, and a large rear diffuser. These emphasizes the extreme athletic side of the “Perpetua” philosophy.
The successful event highlighted EXEED’s solid foundation and forward-looking vision in new energy technology and design innovation. It also strengthened collaboration with global partners. Moving forward, EXEED will take Texxeract technology as its core pillar and the new family design language as its aesthetic benchmark. It will accelerate the global rollout of advanced products such as the ES and ET. These models will successively enter highly regulated markets, including Norway, Denmark, and Germany. They will achieve substantial breakthroughs in the premium NEV segment and create greater value for users worldwide.
#2025CheryInternationalUserSummit #EXEEDGlobalUserSummit #EXEEDNewProductsCoCreationWorkshop
