- HRH Prince Khaled bin Alwaleed bin Talal Visits Brand Stand at Partners Village
Riyadh, Saudi Arabia | 31 January 2026: EXEED, represented by Arabian Heritage Motors under Al Ghurair Mobility, backed the Riyadh Marathon 2026 as Main Sponsor and official car of the marathon, bringing the brand closer to communities in Saudi Arabia. The marathon, held on 31 January 2026, is one of the Kingdom’s largest mass-participation sporting events, drawing thousands of runners and spectators from across the region.
As the official car of the Riyadh Marathon 2026, EXEED led the runners with the EXEED ET, its premium mid-size SUV, alongside the EXEED RX PHEV, a premium plug-in hybrid SUV, positioning the brand at the forefront of the race. EXEED also engaged directly with participants and stakeholders through the Partners Village, contributing to on-ground interaction throughout the event.
Alongside the Marathon, EXEED showcased two of its key SUV models, the EXEED VX and EXEED RX PHEV, highlighting solutions tailored to the expectations of discerning drivers in the Kingdom. Together, the models reflect EXEED’s focus on considered design, intelligent engineering, and customer-centric performance.
The EXEED stand was visited by HRH Prince Khaled bin Alwaleed bin Talal, President of the Saudi Sports for All Federation (SFA), and Shaima Al-Husseini, Managing Director of the Federation. The visit reflects a shared focus on promoting active lifestyles nationwide. Organized by the SFA, the Riyadh Marathon has become a cornerstone event supporting key objectives under Saudi Vision 2030, particularly the Quality-of-Life program. The initiative aims to increase physical activity levels across society, with national targets set to reach 64% of adults and 21% of youth physically active by 2030.
EXEED sees the sponsorship as central to its broader strategy in the market, with a focus on investment and operational growth. This follows the recent opening of the world’s largest EXEED showroom in Riyadh, operated by Arabian Heritage Motors. The landmark facility brings together sales, after-sales services, and customer engagement within a single integrated destination, strengthening the brand’s footprint in the region.
“We’re proud to be part of an event that brings people together and gets them moving,” said Oscar Rivoli, CEO, Motors, Al Ghurair Mobility. “The Riyadh Marathon is about building a culture of health and community, and that’s something we believe in deeply, which is why we’re committed to supporting initiatives like this over the long term. Our partnership with the Saudi Sports for All Federation reflects our dedication to being part of the country’s social transformation.”
Through its role as a sponsor for the event, EXEED signaled its positioning as a purpose-driven mobility brand, one that contributes to national priorities and supports initiatives delivering lasting impact.
